Social Media Policy

Social media policy has become a standard to explore new ways of communication between a company profile and its customers and colleagues. Social media is transforming the way companies interact with customer to build much stronger and more reliable business relationship.  A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.

A major reason of social media policy is a companies first line of defense to mitigate risk for both employer and employee. An employees honesty, dishonesty, transparency, truthfulness, can quickly be noticed in the social media environment.

The major purpose of the social media policy is to use these communication channels responsibly by supporting the companies mission, goals and sanctioned efforts. They also have to follow and make sure that social media transparency doesn't violate company's confidentially or legal guidelines in commercial speech. Perception is reality and drawing boundaries between public and private, personal and professional becomes most important in social media policy.

THE SOCIAL CUSTOMER: SOCIAL CRM FOR BUSINESS

Social CRM is strategy to make conversation with customers who bring you money and make your customer happy. Social CRM is a philosophy and a business strategy supported by a technology platform, business rules and social characteristics which are designed to engage the customer.

            Social CRM bring together two terms social networking and customer relationship management that represent a current and an old time conflict. The need for an individual employee to first and above all have his own personal and professional contacts and relationship managed in personal environment.

            Tools such as LinkedIn, Plaxo and Outlook take tiny steps forward but still leave most of the employee’s contacts out of the job equation. Social CRM is the first strategy that is often supported by various tools and technologies. The strategy is based around customer engagement and interactions with transactions being a byproduct. CRM is comprised of sales, marketing and service/support based function whose purpose was to move the customer through a pipeline with the goal of keeping the customer coming back to buy more and more stuff.

            In social CRM the customer is actually the focus point of how an organization operates. Instead of marketing or pushing messages to customers, brands now talk to and collaborate with customer to solve business problem. Traditional CRM was very based around data and information that brands could collect on their customers, all of which would go into a CRM system that then allowed the company to better target various customers. Social CRM and the computing initiates without clearly defined benefits for the company and the customers will be the biggest cause of failure.

MARKETING STRATEGY

Marketing strategy is to create innovative ways which is beyond its traditional method. Strategy majorly consists of capturing a customer and satisfying their needs and also creating a customer and satisfies their needs. With marketing comes competition to capture potential customer. There can be various ways to deal with this question and it can be varied. Marketing creates and also satisfies needs of customers. It is essential to understand through customer’s point of view and following its strength, weakness, opportunities and threats.

In today's growing and innovative fields of marketing strategy and e-business, better research for use of information and creation of knowledge using actual and new decision tools are essential.