Social Media Policy

Social media policy has become a standard to explore new ways of communication between a company profile and its customers and colleagues. Social media is transforming the way companies interact with customer to build much stronger and more reliable business relationship.  A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.

A major reason of social media policy is a companies first line of defense to mitigate risk for both employer and employee. An employees honesty, dishonesty, transparency, truthfulness, can quickly be noticed in the social media environment.

The major purpose of the social media policy is to use these communication channels responsibly by supporting the companies mission, goals and sanctioned efforts. They also have to follow and make sure that social media transparency doesn't violate company's confidentially or legal guidelines in commercial speech. Perception is reality and drawing boundaries between public and private, personal and professional becomes most important in social media policy.