Tuesday, August 7, 2012

Social Media Tools: Percolate

Social media tool is an online utility delivering social media functionality. It provides you a shared open loop platform where every individual has an access to manufacture, market, advertise, sell any type or kind of product to the world through the networking of internet and using social media tools.

There are wide range of social media tools which can be used to get more interactive communication or exchanging of information with the customers. Today brands has acquired audience at an unexpected scale and all the credit goes to social platform like Facebook, Twitter, Tumbler etc. The challenges today's businesses are facing is how to figure out best way and effective way to social media.

Percolate solves this with its intelligent content platform by helping and assisting both scale of the brands and sustaining their digital content strategies. Percolate works in 5 step process they are as follows;



Calibration: The first step is where the brands interest and goals against a subset of the five million sources of Percolates are calibrated, by answering a series of questions a brand strategy is created that will power your brands Percolator.

Filter: Percolate uses its algorithms effectively by calibrating all the stories from the sources and bubble up only the most relevant and interesting content for the customers.

Curate: One of the major advantage of using Percolate is that there is nothing a brand will be able to present to consumers without first being touched by a bran representative of Percolate.

Publish: Once the brand editor has stamped, the curated story is ready to be pushed to social platform like Facebook, Twitter or Tumblr. Every channel has been examined so that the customer has been satisfied.


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